SEO – Search Engine Optimization
Search Engine Optimization is the process of maintaining a higher rank in the search result visibilities in some of most popular search engines available today. Now there are two types of searches; paid and unpaid. In paid searches, the search results are sponsored by ads of various companies. In case of unpaid or natural searches, where the optimization is required, the search results are seen in order of the ranking of the page or the website. Search engine Optimization deals with the process of making the rank of some particular pages or websites go higher.
As a marketing strategy over the Internet, search engine optimization considers the workings of the search engine, the most frequent searches being requested by the people, the actual keywords that are being typed in by the people to account for the targeted audience for a particular product ad to be placed. Optimizing a website may include editing the content that has been written in the website, HTML and other associated coding involved increasing specific term relevance and the increase of its rolling back to a specific webpage when searched over the search engine. Promoting a site by using a number of backlinks, or links that are somehow bound to the context of the data related to the webpage are all part of SEO strategies.
Backlinks are used as a 3-tier based process, which is the content of the website is linked to some number of backlinks containing some legitimate and proper content. Now these backlinks are linked to a number of 2-tier backlinks which contain contents that are less proper than those of tier 2. In tier 2 the quantity of the backlinks in increased. And finally, in tier 3 the content has no significance. Just the number of backlinks need to be increased. And therefore a huge loop of backlinks is created pointing out to the same website content in the search engine. This would actually give a boost to the ranking of the web page in the search engine database.
Our much experienced team is well aware of the latest changes to the Search Engines employed by Google, Bing, Yahoo etc, and as such can help place your website higher. A higher ranking obviously means a better Sales-conversion for your business. We at WebRomania believe that search engine optimization (SEO) is one of the most important aspects of online marketing strategies that you can employ to see your business grow. We only use official predetermined White Hat SEO methods to achieve our goals.
Check our full Search Engine Optimization – SEO portfolio here.